Now in watching the Love Connection video from Raheem DeVaughn’s upcoming album, A Place Called Loveland, I can say it’s a pretty safe video. I don’t say that to be cynical or downplay the presentation. I’m simply stating that the video could have really upped the ante from a creative standpoint and played on the obvious “connection” with the 1980’s game show “Love Connection”. It would have been great to see a loosely based video that showed a comedic or playfully sensual enactment of Raheem making a love connection with three beautiful bachelorettes and seeing which girl would be the lucky one. From a brand perspective, it gives your audience another side to your creativity and presents a more memorable visual for his first single. What do you think? Do you think the video is too safe? Could it have used a different approach?
Hope West is a music enthusiast and music photographer who has captured artists like B.B. King, Janet Jackson, Teddy Riley and many others. A life long lover of music, Hope is a graduate of Full Sail University where she studied music engineering. She’s also a proud “Florida Girl” born and raised in Ft. Lauderdale, Fl. and currently resides in Atlanta, GA as a “Georgia Peach”. Hope is known for her creativity, sense of humor and quirky perfectionism. Artist(s) that make her freak out as a music fan: Sheila E., Jimmy Jam & Terry Lewis, Quincy Jones.
